From March 23rd to 24th, Xiaohongshu held the third "Everyone Fashion Week" in Yanqing Village, a century old alley in Shanghai. The theme of this fashion week was "fashion is very fashionable when you are young", inviting ordinary people in daily life such as delivery poet Wang Jibing and Shanghai tailor Yin Bolong who have been working for 40 years, as well as well-known models Hu Bing and Qu Ying, founder of the hometown chicken Shu Congxuan, and famous creators Lu Xianren and Li Yuling to walk together.
The official fashion account of Xiaohongshu has conducted a full live broadcast of "Everyone Fashion Week". During the live broadcast, not only are professional fashion bloggers providing professional explanations on clothing styles and outfits, but during the runway show, more than 180 bloggers who are currently showcasing the same style will pop up in the live room, allowing users to not only watch the show on the cloud, but also buy trendy designs in real time.
Non professional model runway shows are one of the features of Xiaohongshu's "Everyone Fashion Week". Shucongxuan, the founder of the catering brand Laoxiangji, made his first appearance at a fashion show. He dressed in trendy clothes and walked onto the runway holding a large white rooster, occasionally waving and interacting with the audience, as if he were an "old hand" on the runway, causing cheers from the audience.
Another cross-border addition is the Shanghai tailor Yin Bolong, who has been operating a tailoring shop in Shanghai for forty years and has witnessed decades of fashion changes with every stitch. He has changed clothes for his neighbors and dresses for celebrities. This time, he wore his craft on himself and showed it to everyone.
The "Hamburg Milk Tea Duoduo" on the runway is an ordinary worker. Even in a small milk tea room every day, she still needs to dress up in her own fashion and express her love for life through fashion.
While waiting, a girl felt the beating sound waves of music with her heart, and her body swayed slightly. She is the creator of Xiaohongshu, "Sweet Beauty", a deaf girl, and this is her first runway experience in life. On that day, the sweet lady chose a lazy and relaxed pink outfit, paired with small accessories to enhance the overall fashion completion. Her fashion inspiration came from the spring in Shanghai, full of vitality. The sweet lady said, "I don't feel any different here, let go of myself. Who said deaf girls can't be stinky beautiful?".
Liu XiaoHLIU took her grandmother on a live runway show. Previously, Liu Xiao changed her appearance to a 92 year old grandmother, becoming a trendsetter with many likes from netizens. Together, they took photos and created works, using warm and healing images to alleviate age anxiety and convey the attitude of "dressing up beautifully no matter how old you are".
The project leader of Xiaohongshu Fashion Week said, "We hope to use Xiaohongshu Fashion Week to make more people aware that small fashion in ordinary people's lives is also fashion, so that more people's fashion can be seen, and fashion can be integrated into everyone's lives through Xiaohongshu."
In the live broadcast room of Cloud Watch Show, users constantly express "being planted" and then complete real-time orders through pop-up links, so that the good design that was planted in the previous second can be purchased in the next second in the live broadcast room.
Xiaohongshu blogger "Ding Qiang" has chosen a new Chinese style. The "Tangxindan" he wears is a brand that explores design inspiration in traditional Chinese culture. It inherits the intangible cultural heritage of over 1400 years - the Ningbo gold and silver colored embroidery craft in China, with the aim of transforming each product into a collectible piece of art. Many netizens in the live broadcast room gave a thumbs up, saying, "The new Chinese style is really beautiful, buy it!". Xiaohongshu blogger "JueJue" showcases her vibrant vitality in a Zhong Zixin sequin leopard print long dress, which is perfect for both commuting and gatherings. Netizens constantly urge her in the live broadcast room to "quickly increase inventory!".
It is understood that tens of thousands of design brands have participated in the submission of articles during the three editions of Everyone Fashion Week. All participants in this year's "Everyone Fashion Week" are the Redlabel brand from Xiaohongshu. REDlabel is a Xiaohongshu e-commerce certified store and brand with unique designs. Since March last year, the number of REDlabel brands has increased fourfold.
The fashion category of Xiaohongshu's e-commerce continues to prosper, and more and more Chinese original designer brands have found fans of Xiaohongshu. "Xiaohongshu Fashion E-commerce will continue to explore and support domestic original designs, helping brands move from China to the world, and allowing users to see fashion and buy their own fashion," said Cailin, the head of fashion trend merchants at Xiaohongshu