On April 2nd, at the Tmall TOP TALK brand private sharing event, Mi Lan, the general manager of Tmall's clothing industry, announced the three core directions of the platform for the industry: firstly, the platform will further deepen its key investment in the brand; Secondly, the platform will open up more marketing IP matrices and gameplay to help brands gain users; Thirdly, increase the penetration rate of the brand's high-value audience and provide more operational space for the brand on the platform's 88VIP users.

She pointed out that in the past year, 34 clothing brands have sold over 1 billion yuan; 87 brands achieved a transaction volume exceeding 100 million yuan and achieved a growth of over 100% in transaction volume; 38 new brands achieved a 200% increase in transaction volume, exceeding 50 million.

Regarding the changes in Taobao's internal content and live streaming side this year, Mi Lan specifically pointed out that in the past year, the live streaming content field has become an independent growth channel for the Tmall clothing industry. In 2024, the platform will have an investment of 1 billion yuan to help merchants obtain good traffic and brand growth with good content.

Specifically, in terms of content and live streaming, she revealed that short videos will complete transactions from planting grass to harvesting in a faster and shorter link, and live streaming rooms will further penetrate the public domain.

Regarding the pricing strategy that businesses are concerned about, Mi Lan further stated that this year, the pricing strategy of Tmall's clothing industry will be further upgraded, not just pursuing low prices, but encouraging brands to form product power through brand power and good price points to obtain support from Tmall's core resources.